Marketing - Making Websites Successful
"A business website must actively
generate sales leads, marketing value or revenue - there can be no other standards
In most cases, it should be accomplishing at least two
of those three functions. GCT is set apart from the competition in our dedication
to these simple principles.
There are two aspects to accomplishing these goals - the site design itself (see
website design) and follow-up
online marketing. On this page we discuss the follow-up online marketing.
making your site a success
It is crucial to generate traffic to your site - without visitors a site serves
no function or purpose. GCT is one of the few firms worldwide to maintain a team
of full-time online marketing professionals - and the ONLY firm to maintain staff
involved with online marketing in five languages.
generating traffic for your website #1 -
search engine placement
Studies have shown that 75%-95% of all first time visitors to a website arrive
via a search engine (like Google) or directory (like Yahoo!). GCT Taiwan's GUARANTEED
Search Engine Placement and Positioning services provide the ultimate solution
by optimizing a web site to gain ranking amongst the top positions in search engines
and directories for keywords relevant to your business. This targeted method
of directing traffic to your website is an extremely cost-effective method of
online marketing. For more info: >>Do I need website
optimization? | >>Why
& How We are Successful | >>What
generating traffic for your website #2 -
online media placement
While Search Engine Placement is the most effective method
of generating traffic long term, it takes too long to be effective for fast-moving
promotions and activities. When you need to reach clients quickly, targeted advertising
is the most effective method. GCT Taiwan's team can work with you to develop advertising
that works as well as source and place those ads locally or in partnership with
our offices in the US, UK or China. >>online
generating traffic for your website #3 -
returning & retaining visitors
Ultimately, for most companies the best visitor to the website
is the returning one. At GCT we work with our clients to develop strategies to
keep visitors on your site longer, and entice them to return. Whether we are hired
to build your firm a site from scratch, or as consultants to plan modifications
to your existing platform - our team offers a unique perspective. >>contact
us for more | >>web
GCT's international online marketing team
- why is it in Taiwan?
It is important to note that websites are international
and can be remotely accessed - so if you are next door or half a world away, the
work is done the same way. Because our clients are multi-national and frequently
multi-lingual, we located our online marketing team with our localization
and translation team so our services could be offered in multiple languages.
Currently, the GCT Taiwan office offers our full range of services in English,
French, Traditional Mandarin Chinese and Simplified Mandarin Chinese. Some of
our services are available in Korean and Japanese.
Taiwan also allows us to attract and maintain a solid
expatriate and local team with lower overhead and tax expenditures. We pass those
savings on to you.
Visit our dedicated site to find more information about
Engine Positioning services.