Web Site Optimization / Web Site Positioning Strategies & Techniques
Web
Site Optimization is a full-time job
Optimizing a web
site for search engines and directories is not what it used to be: placing lots
of keywords in the meta tags. It is also not what all those spam emails suggest
it is: simply submitting your web site to several thousand search engines and
directories. Search engines and directories have continually improved and updated,
with new functions added constantly to deliver better results. These changes are
ongoing, and require constant tracking - what improved the positioning of a website
yesterday may damage your positions today! At GCT Taiwan we are serious about
what we do - we use proven web site optimization methods to deliver high positioning
in the most important search engines and directories.
Working
with the search engines
The scripts used to power search engines are continually
being refined to deliver users relevant content pages. We aid these scripts by
ensuring that your relevant web site pages are properly found and displayed for
keywords and terms . We do not 'spam' the engines by introducing false keywords
or by submitting pages whose content is useless or irrelevant to their users.
Web
Site Positioning team
The GCT positioning
experts carry out a number of site optimization processes that have proved successful
in providing targeted
traffic to our client's web sites. One day a week is dedicated
to pure research to keep on top of the latest changes, try new techniques, keep
ahead of the competition and refine our processes.
Some of the main
techniques we utilize include the following:
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Customer
Research
Research into your site's function and aims. This gives an idea of how potential
viewers would try to find information your site provides and helps plan keywords,
titles and descriptions to target. |
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Customer
Competitor Research
Research into your main competitors' sites is also undertaken to understand who
is doing well, and why. With this information, your site can be improved beyond
your competitors'. |
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Keywords
A list of keywords is developed for your site based on your requirements and
the content of your site. |
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Titles
and Meta Tags
Titles and meta tags are developed for as many pages of your site we can in accordance
with the finalized list of keywords from above. |
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Basic
Web Site Optimization
Your site is given a basic optimization. This involves a 'cleanup' and improvement
to the HTML source code. Basic optimization makes it easier for search engines
and directories to extract relevant information from the HTML so that higher site
positioning is achieved. |
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Search
Engines / Directories Submission
Important pages from your site are SUBMITTED BY HAND! This takes longer than automatic
submission. This is worth it because search engines will index a site more quickly
if it is submitted by hand rather than using automated methods. Search engines
have also decided to make it more difficult to submit to them automatically because
they want to reduce the amount of irrelevant pages appearing in their index. |
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Information
Page Creation
'Information pages' (mini-pages) are built using web site optimization techniques
to target important keywords and direct the viewer to your site. These information
pages have a better chance of gaining high positioning in some search engines.
These pages include genuine content, they are not a 'trick' to spam the engines. |
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Site
Tracking
All pages from your site (including information pages) are continuously tracked
for their performance. Search engine positioning, visitors, referring sites, page
views and other factors are also analyzed so that optimization strategies for
further improvements can be implemented. |
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Continuous
Web Site Optimization
Web site optimization is an ongoing process because search engines are always
changing. Their indexes change, i.e. the competition changes, and so does the
way they operate. This means that once good web site positioning is achieved,
it needs to be retained by our constant monitoring and optimizing. |
Of course,
this is just an overview of our site optimization and web positioning strategies.
More information can be found in the details of our different plans along with
prices for the various levels of optimization we offer. >>Web
positioning plans
Check out
some of the successes we have had with past and present clients: please visit
our clients
page.
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